About us

Veterinary Marketing, Reimagined

Who We Are

We’re Heather and Haley Wagoner, sisters who turned a shared dream, fueled by a lifetime of entrepreneurial spirit, into reality. With our combined degrees in Business Marketing and concentrations in Business Analytics, coupled with a lifetime of exposure to the veterinary industry through our father, the founder and CEO of VerticalVet, we bring a unique blend of expertise, passion, and insight to veterinary marketing.

Our Story

At SisSync Marketing, our story is all about family, pets, and passion. Growing up with a dad deeply rooted within the veterinary industry, we didn’t just learn the ins and outs of the industry—we caught the entrepreneurial bug early on. Our first big step? Taking over social media for our dad’s company. It was here that we noticed something important: so many amazing clinics had so much heart, but their online presence didn’t always show it.

We saw an opportunity to help these clinics shine online the way they do in real life. That’s how SisSync Marketing came to be—our way of helping veterinary clinics connect with their clients in a more genuine and meaningful way. We’re all about creating content that’s not just about marketing, but about building trust and making sure every pet owner feels like they’ve found a home for their furry family members.

For us, it’s more than just growing a clinic’s digital presence—it’s about turning first-time visitors into lifelong clients who know they’re in the right place. At SisSync, we’re here to make sure your clinic’s online vibe is just as warm and welcoming as the care you provide.

Meet the team